| Time: | July 29, 2022, 9:00 a.m. – 1:00 p.m. |
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| Additional date: |
September 16, 2022, 9:00 a.m. – 1:00 p.m. |
| Download as iCal: |
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As part of the EXC Start-Up Series of the Clusters of Excellence IntCDC and SimTech together with the Institute of Entrepreneurship and Innovation Science (ENI), we are cordially inviting you to the practical 2-day workshop on the topic of guiding market choices for technology-based startup firms.
This on-site format will teach you how to identify, evaluate and select market opportunities for a tech-based startup. Based on the case study of a robotics startup from the University of Stuttgart you will learn and experience the process hands-on.
You will learn how to identify new areas for innovation based on technological capabilities, how to conduct market-and competitor analysis and make strategic decisions based on a proven methodology. You will work in teams with other PhD students from the University of Stuttgart and develop a recommendation for the startup, which markets to focus on. Knowledge and experience gained can be applied beyond the startup world, e.g. in corporate innovation.
If you are interested in learning more, please get in touch with Marcel Werle, startup coach at the ENI institute:
marcel.werle@eni.uni-stuttgart.de
